Pricing
Cost and percentage inputs, suggested pricing, and current price comparison.
03 / PRICING & MARGINS
Free Pricing & Profit Margin Spreadsheet for Ag Retailers
Calculate unit costs, inbound freight, tax rates, sales commission, and target profit margin to compare current prices with suggested model pricing.
.xlsx · 35,1 KB · 3 tabs · No registration
AgroPage.xlsx
PRICING & MARGINSPricing & Margin CalculatorSample fields and workbook rows
ABC
1ProductPurchase costCurrent price
2High-Energy Cattle Feed$ 86.50$ 119.90
3Mineral Salt 25 kg$ 54.00$ 79.90
4Certified Soy Seed Bag$ 415.00$ 529.00
5Backpack Sprayer 20L$ 145.00$ 219.90
PricingDashboardInstructions
Simplified preview of columns and realistic samples included in the Excel file.
INSIDE THE SPREADSHEET
From data entry
to dashboard reporting.
This workbook features 3 tabs. Learn the function of each tab before filling your working copy.
Dashboard
Pricing metrics, realized margins, markup multipliers, and below-target alerts.
Instructions
Guidance on entering direct costs and commercial deductions.
Information included in this file
- Wholesale cost and unit freight
- Other unit overheads
- Applicable taxes and sales commissions (%)
- Target profit margin (%)
- Calculated suggested price vs current price
- Gross profit, markup, and discount limits
STEP-BY-STEP SETUP
Start with your store's
operational numbers.
Create a working copy, consult the Instructions tab, and preserve formula cells.
Download free Excel- 01
Enter purchase cost, unit freight, and any direct handling fees per item.
- 02
Input sales tax percentages and your target gross profit margin percentage.
- 03
Record current shelf prices to compare against the pricing formula output.
- 04
Review your business assumptions before adjusting retail shelf prices.
COMMON QUESTIONS
About this
spreadsheet.
Are margin and markup the same concept?
In this file, profit margin represents net profit divided by the selling price. Markup represents the multiplier ratio between the selling price and total direct costs. Both appear in dedicated columns.
Is the download free and does it require registration?
The download is free and direct. You do not need to provide an email, create an account, or subscribe to AgroPage.
What is included in the file?
An Excel workbook (.xlsx) containing the tabs Pricing, Dashboard, Instructions, sample records, and setup instructions.
Can I replace the sample data with my own?
Yes. Save a working copy and replace sample rows with your store data. Preserve formula cells and read the Instructions tab before beginning.
Does the spreadsheet transmit my data to AgroPage?
No. The download does not connect the sheet to the cloud or upload entered records. The file operates strictly within your local spreadsheet software.
Can I open it in other spreadsheet applications?
The file is in standard Excel format (.xlsx). Other spreadsheet applications can open it, though formatting and formula evaluation may vary. Verify formulas in your chosen software.
FREE EXCEL WORKBOOK
Pricing & Margin Calculator
Direct download. Open the workbook and follow setup instructions.